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"World of Play" Summit is returning! - More conference events at Toy & Hobby China

In addition to presenting promising opportunities, the show will awe and enthral you with a rich array of events and exclusive features over three days.

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An overview of the fringe programme
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Case studies

2021
Jul 12, 2021

Pandemic fuels play: opportunities revealed at Toy & Edu China, Baby & Stroller China and Licensing China

The COVID-19 pandemic has undoubtedly caused a thorough shakeup of the global economy and forced businesses of all types to quickly adapt to the new normal. In China meanwhile, the toy, baby product and licensing industries have already seen a rapid recovery. Making hay out of this market rebound, 1,413 exhibitors from 13 countries and regions participated in the 2021 editions of Toy & Edu China, Baby & Stroller China and Licensing China, whilst 82,481 buyers attended. Messe Frankfurt spoke to a number of fairgoers, revealing the latest trends and opportunities in the Chinese toy, baby product and licensing sectors.