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Trendy Toy Zone

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With the number of trendy toy consumers in China expected to reach 49 million by 2030, the 37th Toy & Edu China is rebranded as Toy & Hobby China in response to the fast-growing demand from the trendy and collectible toy industry and the booming market, which mirrors evolving consumer trends among younger generations. The fair will continue to provide a comprehensive business platform for global industyr players.

Why Toy & Hobby China? 

Toy & Hobby China has identified the growing demand for trendy toys and collectibles, recognizing China's expected leadership in the global toys and hobby market.

With a cohesive identity, the event is strategically positioned to drive industry growth by inviting exhibitors and buyers from around the world, alongside a diverse range of programs focused on the trendy toy sector. Join us now to seize the opportunities in this vibrant market!

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Trendy Toy Categories

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  • Blind Box
  • Figures
  • Figurines
  • Action Figures
  • Dolls
  • Models
  • Statues
  • Capsule Toys
  • Plush Toys
  • Building Blocks
  • Collectable Cards
  • Stress Relief Toys 
  • Animated merchandise 
  • and more baby and licensed products! 

Buyer Groups

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  • Trendy Toy Chain Stores
  • Lifestyle Stores 
  • Animated merchandise Stores
  • Cultural and Creative Bookstores
  • Collectible Toy Stores
  • Claw Machine and Capsule Toy Stores
  • Traditional Toy Sales Channels
  • Comprehensive E-commerce 
  • Social Platforms/Media
  • Short Video Platforms