7 April, Monday
14:00 - 16:30 | "World of Play" Summit 2025
Venue: Seminar Area, Hall 16, K23
Attendees: Domestic toy production & distribution companies; International speakers; Representatives of new distribution channels
Language: Chinese (English simultaneous interpretation will be provided)
17:00 - 18:00 | WoP! Get-together
Venue: Seminar Area, Hall 16, K23
Attendees: . Overseas delegations, Invited parties, Exhibitors
8 April, Tuesday
10:00 - 12:00/ 14:00 - 16:00 | 2025 Greater Bay Area Brand Licensing Industry Development Forum - Breaking Boundaries and Empowering Growth
Venue: Seminar Area, Hall 16, K23
Attendees: Animation & IP licensing companies; Licensees
Language: Chinese (English simultaneous interpretation will be provided)
16:30 - 18:00 | Licensing Industry Cocktail Reception·Shenzhen
Venue: Seminar Area, Hall 16, K23
Attendees: Animation & IP licensing companies; Licensees
10:00 - 12:00 | China Hobby Trends & Brand Globalization Summit 2025
Venue: Conference Room 13AB, 2F
Attendees: Trendy toys and cultural creative media; Leaders of trendy toys and cultural creative companies; Representatives of E-tailers, Cross-border e-commerce industry and service provider
Language: Chinese
10:00 - 12:00/ 14:00-17:00 | 2025 Cross-Border E-Commerce Development Conference for Toy Industry and Global Toy Sourcing Event
Venue: Conference Room 14B, 2F
Attendees: Trendy toys and baby product companies, education supplies companies, cross-border e-commerce industry, service providers
Language: Chinese
14:00 - 17:00 | The Business Matching Event of Guangdong Quality Export Products and AliExpress Toy Production
Venue: Conference Room 13A, 2F
Attendees: Representatives from AliExpress, Department of Commerce of Guangdong Province
Language: Chinese