Toy & Hobby China 2025 will be held from 7 to 9 April 2025 at Shenzhen World Exhibition & Convention Center, China. Join the show and unleash your market potential with us!
2025 Booth applications open
Booths for the wholesale toy trade show are selling out quickly! Don't miss the chance to match potential visitors in the Chinese market. Act now!
Show features
Leading toy fair in South China
With 36 years of history, Toy & Hobby China is the largest toy fair in South China.
In 2024, the fairs attracted a total of 67,295 visitors*.
* includes figures of Baby & Stroller China and Licensing China
Strategic location - Shenzhen
Shenzhen's GDP grew to USD 482 billion in 2023, ranking behind only Beijing and Shanghai, equalling Hong Kong, and placing it among the top 30 cities in the world.
First wholesale toy trade show to kick off the sourcing season
The toy trade show held in April can facilitate our exhibitors by giving them a head start in the sourcing season when they attend South China's first industry event of the year.
New synergy of Toy, Baby & Licensing fairs
Toy & Hobby China is concurrent with Baby & Stroller China and Licensing China. It allows exhibitors to meet an even wider range of buyers, fulfilling every sourcing need at our toy trade shows in one stop.
A world-class venue
The 2025 edition of Toy & Hobby China will be held at the world's largest exhibition venue - Shenzhen World Exhibition & Convention Center, the ideal place to hold our toy fair and cater to visitors from Hong Kong, China, and across all of Asia. With over 130,000 sqm of gross exhibition space, our wholesale toy trade show can accommodate many exhibitors and visitors.
Participation rates - Standard booth / Raw space (International Zone)
| Package |
Rates | Booth facilities |
|---|---|---|
| Raw space (min. 36 sqm) | RMB 1,450/ sqm | Raw space comes without any equipment. |
| Standard booth package (min. 9 sqm) |
RMB 1,900/ sqm | - 1 fascia - 1 table - 2 chairs - 1 power socket (300w) - 3 spotlights - 1 garbage bin - carpet |
Downloads
- 2025 Factsheet (pdf, 123 KB)
- 2025 Brochure (pdf, 9 MB)
- 2025 Application Form (pdf, 256 KB)
Sponsorship and advertising opportunities
By taking advantage of Toy & Hobby China sponsorship/advertising opportunities, your marketing dollars will be put to greater use. Exclusively for the exhibitors of Toy & Hobby China, these sponsorship / advertising opportunities will enhance your profile and the effectiveness of your participation at the toy trade show.
If you would like to have a customise promotion plan, explore advertising opportunities on our show publications or at the show venue, please feel free to contact our Sponsorship Marketing Team for more details.
Messe Frankfurt (Shenzhen) Ltd
Ms Sasha Zhu / Mr Kevin Tang
Tel: +86 755 8299 4989 ext. 606 / +852 2230 9289
Toy Fair Exhibitors' comments
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