Information for exhibitors

From 2026 edition, the fair will introduce a brand new section - AI Smart Toy Area. This special area will feature various AI Smart Toy, drawing on the city’s industrial strengths. Key products in the area included: AI plush toys, AI learning cameras, children’s AI companion robots, and many more.

In the current era of emotional consumption, demand is increasingly driven by products that provide emotional value, companionship and personal expression, appealing to a wider demographic from children to adults and even seniors – especially those living alone. While AI smart toys can support intelligent interactions and emotional connections, trendy toys and collectibles also play a vital role in fulfilling these sentimental needs.

From 2025 edition, the fair will introduce a brand new section - Trendy Toy Zone. This special area will feature various trendy and collectible toys including blind boxes, garage kits figures, ball jointed dolls, and cotton dolls and more - targeting consumers aged 14 and above. The zone will also showcase products that have expanded beyond traditional children's toys into the trendier realm, such as building blocks, plush toys, alloy car models, and remote control vehicles.

With 38 years of history, Toy & Hobby China is the largest toy fair in South China.

In 2026, the fairs attracted a total of 77,031 visitors*.

* includes figures of Baby & Stroller China and Licensing China

Shenzhen's GDP grew to USD 482 billion in 2023, ranking behind only Beijing and Shanghai, equalling Hong Kong, and placing it among the top 30 cities in the world.

The toy trade show held in April can facilitate our exhibitors by giving them a head start in the sourcing season when they attend South China's first industry event of the year.

 Toy & Hobby China is concurrent with Baby & Stroller China and Licensing China. It allows exhibitors to meet an even wider range of buyers, fulfilling every sourcing need at our toy trade shows in one stop.