The first edition of our Toy & Edu China was launched in 1989 (Rebranded as "Toy & Hobby China" in 2025). The scale of this exhibition in China has expanded almost 10 times over the past quarter century, and has attracted the attention of many multinational and domestic corporations. The exhibition space reached 130,000 sqm in size in 2025 and was held concurrently with Baby & Stroller China and Licensing China. Starting from 2020, the fair moved to the Shenzhen World Exhibition & Convention Center. Located in Shenzhen, a leading global technology hub. Shenzhen World is set to be one of the world’s largest exhibition and convention centres. In 2026, it's our sixth consecutive year hosting the fair in this state-of-the-art exhibition halls.
To find out more about what kind of products will be found at the Toy & Hobby China exhibition this year, you can search or browse every one of our registered exhibitors here. To plan and exhibit at our exhibition in Shenzhen, you can also find all the information you need to join as a visitor or exhibitor on our website.
Greater Bay, Greater Play
From 31 March - 2 April 2027 at Shenzhen World Exhibition & Convention Center, China. Toy & Hobby China (The 39th Shenzhen International Toy & Hobby Fair) will be held concurrently with Baby & Stroller China and Licensing China, will serve as a launchpad for brands to harness business opportunities driven by China's rising generation of trendy toy consumers. As one of the largest global toy markets, China offers huge opportunities for domestic and international manufacturers and buyers.
Facts & figures
| Exhibition date | 31 March - 2 April, 2026 (Wed - Fri) |
| Exhibition venue | Shenzhen World Exhibition & Convention Center No. 1 Zhancheng Road, Fuhai Street, Bao’an District, Shenzhen, China (Google map) |
| Exhibition space | 130,000 sqm (2026) |
| Number of visitors | 77,031 * (2026) |
| Number of exhibitors | 1,495 * (2026) |
* included figures of 17th Baby & Stroller China and 7th Licensing China
Special zones
International Zone
Each year gathers overseas exhibitors from different countries to showcase their creative, high quality and innovative products in our exhibition in China.
Product groups
Toys and Hobbies
- Trendy and collectible toys
- Electronic toys
- Wooden and paper toys
- Inflatable toys
- Outdoor & sporting goods
- Cycling toys
- Musical toys
- Doll, plush and soft stuffed toys
- Construction sets and blocks
- Hi-tech toys
- Models and miniatures
- DIY, creative & craftwork
- Blind boxes
- Garage kits
- Collectible and designer toys
- Ball joined dolls
Educational products
- Pre-school educational products
- Pre-school electronic products
- Pre-school amusement play-sets
- Educational toys
- STEM/STEAM tools
- Teaching aids
- Kindergarten facilities and supplies
- Special Education Needs (SEN) tools
- Books & publication
Visitor profile
Visitor profile
- Importer/ Exporter
- Independent retailer
- Wholesaler & distributor
- Chain store and department store
- Hypermarket/ Supermarket
- Import/export agent
- Franchising agent and franchisee
- e-tailer
- Licensing agent
- Educational institution
Exhibitor profile
Organisers
Organisers
- Guangdong Toy Association
- Guangzhou Li Tong Messe Frankfurt Co Ltd
- Messe Frankfurt (HK) Ltd
Show highlight videos
2020 - 2026 show highlight videos
More videos of past show highlights on our Youtube channel.
Visit our Youtube channel