Welcome to Toy & Hobby China 2025: The Largest Toy Show and Exhibition in South China
Greater Bay, Greater Play
From 7 to 9 April 2025 at Shenzhen World Exhibition & Convention Center, China. Toy & Hobby China (The 37th Shenzhen International Toy & Hobby Fair) will be held concurrently with Baby & Stroller China and Licensing China, will serve as a launchpad for brands to harness business opportunities driven by China's rising generation of trendy toy consumers. As one of the largest global toy markets, China offers huge opportunities for domestic and international manufacturers and buyers.
New zone for trendy toys makes its debut
In 2025 edition, the fair will introduce a brand new section - Trendy Toy Zone. This special area will feature various trendy and collectible toys including blind boxes, garage kits figures, ball jointed dolls, and cotton dolls and more - targeting consumers aged 14 and above. The zone will also showcase products that have expanded beyond traditional children's toys into the trendier realm, such as building blocks, plush toys, alloy car models, and remote control vehicles.
2024 Fair Review (figures include Baby & Stroller China and Licensing China)
130,000 sqm
gross exhibition space
1,420 exhibitors
from 7 countries & regions
67,295 visitors
from 70 countries & regions
2,100+
exhibiting brands
Downloads
- 2025 Factsheet (pdf, 123 KB)
- 2025 Booth Application Form (pdf, 256 KB)
- 2025 Brochure (pdf, 9 MB)
- 2025 Visitor Flyer (pdf, 1 MB)
- 2024 Sponsorship Marketing (pdf, 1 MB)
2024 Fair Impression
Featured exhibitors from the past
Featured buyers from the past
Participation rates - Standard booth / Raw space (International Zone)
| Package |
Rates | Booth facilities |
|---|---|---|
| Raw space (min. 36 sqm) | RMB 1,450/ sqm | Raw space comes without any equipment. |
| Standard booth package (min. 9 sqm) |
RMB 1,900/ sqm | - 1 fascia - 1 table - 2 chairs - 1 power socket (300w) - 3 spotlights - 1 garbage bin |
Concurrent shows
.jpg)