7 – 9 April 2025 Shenzhen, China

Toy & Hobby China: Information for Visitors

As the leading toy fair in Asia, Toy & Hobby China aims to bring together buyers and sellers in the toy industry. Connect with buyers, manufacturers, distributors and suppliers from Hong Kong, China, and beyond to discover unlimited new opportunities at the international baby fair and children's toy fair. Located conveniently at the Shenzhen World Exhibition & Convention Centre, visitors can enjoy Asia’s largest toy exhibition which spans over 130,000 square meters of floor space. Rest assured, the safety of our guests and staff is our top priority. On top of a series of hygiene and preventive measures that have been put in place, a new virtual experience is in place for those unable to physically attend the toy and hobby fair. Visit our toy fair from anywhere – Shenzhen, Hong Kong, and beyond Asia!

Pre-registration is open now!

Onsite buyers VIP buyers Opening Times Admission Visitor flyers Downloads Participants' comments Registration procedure Exhibition grounds

Onsite Buyers

2025 Visitor Pre-registration

Pre-registration is open now!

VIP buyer programme

Became our VIP buyer and enjoy following special privilege*

Free hotel accommodation during the trade fair period.
Free business matching service.

Interest to be our VIP buyer? Please make a visitor pre-registration and contact our staff at lucan.ng@hongkong.messefrankfurt.com

* Terms and condition applied.

Opening Times

Exhibition date

7-9 April, 2025 (Mon - Wed)

Exhibition venue

Shenzhen World Exhibition & Convention Center

No. 1 Zhancheng Road, Fuhai Street, Bao’an District, Shenzhen, China (Google map)

Opening times

09:00 - 17:00 (Day 3 opens to public from 12:00 and close at 15:00)

Admission

Admission fee
Free of charge

Admission regulations

1) Please bring your pre-registration code, ID card/ passport (same one on the pre-registration), and business card to the registration hall in person. There is no electronic admission badge for the children's fair and baby fair.

2) The children's toy and baby fair is open to trade buyers only. Persons under the age of 16 will not be admitted.

3) Registration code are non-transferable and only restricted to use by one person.

4) The organizer reserves the right to refuse the admission of relevant persons if they fail to present the relevant proof of identity for inspection or the information on the documents is different from the registration information.

[2024 Visitor Guide Released] Grab All the Information in One Go!

This visitor flyer presents all visitor information, including physical & online attendance guide, 2024 fair review and exclusive offers. Feel free to share.

Downloads

2025 Visitor Flyer (English) (pdf, 1 MB)
2025 Visitor Flyer (Traditional Chinese) (pdf, 1 MB)
2025 Visitor Flyer (Simplified Chinese) (pdf, 4 MB)
2025 Visitor Flyer (Korean) (pdf, 1 MB)
2025 Visitor Flyer (Japanese) (pdf, 1 MB)

Participants' comments

Exhibiting at the International Zone also helps to attract quite a number of visitors, even from overseas, which are better than we expected as we thought they will not be able to come due to travel restrictions. We also participated in the onsite business matching service and the result is pretty good.”

(Exhibitor) Eastern Progress Company Ltd., Hong Kong,
Mr. Shane Au Yeung, Domestic Sales Manager

This is my first time coming to the fair so I joined the business matching programme which has helped me a lot. Before coming here the organiser provided me with a list of exhibitors that fit with my sourcing needs then they helped me set up meetings with my preferred exhibitors. I finished all the meetings already and they all went really well.

(Buyer) The Story Tailors, Spain,
Ms Siyi Ma, Business Development APAC

We are a cross-border e-commerce company and I am very impressed by the scale of the fair. The fair is the perfect place to be if one wants to learn about the latest innovations and industry developments. I also joined the business matching service and have to give it 10 out of 10 as I found exactly what I am looking for with the help of the organisers. I will definitely place orders afterwards.

Xcsource Group, Hong Kong,
Mr Vega Siu, Amazon Team Leader (Buyer)

This is my first time visiting the fair as I know I can find a large number of toy manufacturers under one roof. I’m impressed by the scale of the fair and this is one of the best toy fairs I’ve been to.

Walmart, China,
Mr Fei Liu, Purchasing Manager (Buyer)