9 April, Thursday
13:30 - 16:30 | "World of Play" Summit 2026
Venue: Forum Area, Hall 16,16R19
Attendees: Domestic toy production & distribution companies; International speakers; Representatives of new distribution channels
Language: Chinese and English (Simultaneous interpretation will be provided)
14:30 - 16:30 | Exclusive session - Gaming and mobile application in Licensing
Venue: PlayHub, Room 14AB, 2F
Language: Chinese
17:00 - 18:00 | WoP! Get-together
Venue: Forum Area, Hall 16, 16R19
Attendees: . Overseas delegations, Invited parties, Exhibitors
10 April, Friday
10:30 - 12:00 | TikTok Shop: New Cross-Border Opportunities for the Toy Industry in 2026
Venue: Forum Area, Hall 16, 16R19
Language: Chinese
10:30 - 12:00 | Networking Session - Cosmetic in Licensing
Venue: PlayHub, Room 14AB, 2F
Language: Chinese
13:30 - 15:00 | Networking Session - Candy toys in Licensing
Venue: PlayHub, Room 14AB, 2F
Language: Chinese
14:00 - 16:30 | 2026 Greater Bay Area Brand Licensing Industry Development Forum -Beyond IP: Synergizing the GBA Ecosystem
Venue: Forum Area, Hall 16,16R19
Attendees: Animation & IP licensing companies; Licensees
Language: Chinese
14:30 - 16:30 | Smart Play Ecosystem · AI Ignites a New Era— 2026 AI Toy Trends Forum
Venue: Conference Room, 13ABC 2F
17:00 - 18:00 | Licensing Industry Cocktail Reception·Shenzhen
Venue: Forum Area, Hall 16,16R19
Attendees: Animation & IP licensing companies; Licensees